Greatness Grown celebrates South Carolina’s Chef Ambassadors and the farmers who help shape their menus, offering an intimate look at the stories and seasonal ingredients behind each dish. From heirloom tomatoes to pasture-raised pork, every ingredient has a story, and every story is rooted in South Carolina soil. Filmed on location at both the chefs’ restaurants and local farms, each episode blends personal history, culinary inspiration and a behind-the-scenes look at the journey from field to plate.

Produced by 9Rooftops, the campaign comes to life across digital video, social, CTV, print, and a Discover South Carolina landing page that features immersive articles, chef interviews and step-by-step recipes.