Discover South Carolina | Wild Wonders

South Carolina’s Wild Wonders campaign takes viewers deep into the heart of nature—capturing glowing synchronous fireflies, blooming rocky shoals spider lilies, a majestic raptor migration, and the fragile magic of loggerhead sea turtles.

Filmed on location across the state's diverse landscapes, each segment required specialized equipment to handle unpredictable weather and remote conditions. While some shoots were influenced by nature's timing, capturing footage of the loggerheads proved to be the most challenging, as there are no guarantees you'll see a turtle nesting.

Breathtaking visuals that are also strategic. These cinematic assets fuel a fully integrated campaign that spans print, digital, social media and web platforms. Each component drives users to a custom landing page on DiscoverSouthCarolina.com with detailed itineraries for each experience.